Is the far away 1971 when Gabriele , great fishing enthusiast, decides to make a career out of his hobby. Together with his wife Milena, he decides to open a fishing shop in Bazzano, in the province of Bologna. Some of his friend’s “sector professionals” knowing his abilities, urged him to get closer to the competition world by signing/ him up in the Sasso Marconi S.P.S team.
proved right away that he had the art of fishing running through his veins, by winning the individual Italian championship in his first competition, and placing himself/ finishing second the following year.
gathering a thrilling series of positive outcomes at a national and international level, fishing sector magazines started showing great interest towards the new star player, revealing him to every adversary with the epithet legendary Lele.
Thanks to a good reputation and ’s efficient baits, personally produced, the shop had an astonishing customer growth, to the point that the shop was not able to satisfy every request. Thereupon, Lele together with his friends Paolo Cavazza and Nerio Ballestri decides to open a wholesale distribution.
The year is 1975 when sport fishing began its great evolution: it’s the turning point between a generic, standardized market and research, by the more capable fishermen, of high-quality products finalized for various fishing systems. However, older fishing item distributors ignored these new demands. That’s when, already geared towards research and development, managed to guarantee itself an increasingly wide market piece.
Over the years the firm was growing rapidly, through the increase of their internal production, by introducing new products and manufactures regarding: fishing rods and floats, baits and fishing lines, and investing in order to guarantee an exceeding quality than that of competitors.
To date Lele’s philosophy has not changed, the fact that ’s brand will never be placed on a low-quality product is still in force.
The hectic competitive activity, that forces endless conflicts with competitors, enable us to be constantly Avant-grade on sport fishing products.
’s firm, under the consultancy of its own professional fishermen and partners, designs and realise competitive and winning products, certain that the competition represents the foundation for the products tech evolution. Especially, aware that such evolutions fully satisfy also sport anglers.
’s headquarter is located in Valsamoggia loc. Bazzano, in the province of Bologna, extended over 2.800 inside besides the storage and expedition department, there is the nylon spooling department.
Just a few hundred meters from the headquarter, it is located a second 800 mq shed used for baits production. ’s firm avails of sole agents that cover the entire Italian territory, serving more than 1000 fishing shops.